About William Hill
William Hill is one of the leading online gaming and betting providers to UK customers, and is also a top three online sports betting operator in Italy and Spain. With more than a million betting opportunities on offer every week, we provide in-play and pre-match sports betting, and a wide range of gaming products. With more than a million betting opportunities on offer every week, we provide in-play and pre-match sports betting, and a wide range of gaming products.
Today, we provide a vast array of betting and gaming opportunities. Football is our largest online betting product, accounting for some 60% of our Sportsbook net revenue in 2015. In-play (betting during the course of a live game) has become increasingly popular in recent years and was just short of half our sports turnover in 2015. We’re also the leading provider of online casino games to the UK, with our exclusive Vegas platform proving very popular, particularly with our sports betting customers.
With a broader betting and gaming product range than ever before, it becomes ever more critical to make it easy for customers to bet when they want on what they want. The increasing use of mobile technology has been a key trend in the industry in recent years and continues to be a major focus for us. Our iOS Sportsbook app is the most downloaded Sportsbook app in the Apple App Store, downloaded more than 2.5 million times.