Open Bet

566 Chiswick High Road, London W4 5XT, United Kingdom
+44 (0) 20 8742 1600


Business Details

About OpenBet

OpenBet (formerly Orbis Technology Ltd) were founded in 1996 and are a leading software provider of interactive gaming and betting solutions. In 2000 OpenBet was acquired by NDS Group Plc. (a majority owned subsidiary of News Corporation). In 2008 OpenBet acquired Electracade who are a provider of gambling games within the gaming industry. OpenBet also acquired Alphameric Solutions Ltd in 2010. Alphameric Solutions Ltd provides software and hardware to major bookmakers and independent bookmakers in over 8700 betting shops. In 2011 OpenBet’s management successfully completed a management buyout of the business alongside the private equity firm Vitruvian Partners in a deal worth £208.

OpenBet’s headquarters are located in London and they boast over 550 employees in offices located in Australia, North America, China, India and Macau. They pride themselves in identifying and employing young talent with their average employee aged around twenty-six years old. OpenBet were placed 51st in the Sunday Times Best Companies to Work for list in 2010.

OpenBet provides a complete gaming software solution for gaming sites across the globe. They operate purely as B2B and therefore do not compete against the businesses that they provide their software to. The software which they offer includes Accounts, Sportsbook, Casino, Poker and Retail.


OpenBet Account

OpenBet Account not only integrates all OpenBet products but also integrates third party offerings. The OpenBet Account software functions in a number of currencies and languages in all of the legal jurisdictions across the globe. The software enables the gaming operators to provide their customers with a ‘One Account’ system whereby customers are only required to use one username and password across all of the offerings on any given platform. Whether the customers wish to play poker, place sports bets, use the casino or even bet in stores or over the phone, only one account needs to be opened.


OpenBet Sportsbook

OpenBet Sportsbook is used by some of the most prominent gaming giants in the industry such as Ladbrokes, William Hill, Paddy Power and the French gaming site PMU. OpenBet’s LiveOdds software which was launched in November 2009 allows gaming providers to offer their customers Live Betting in real time. LiveOdds was first adopted by PaddyPower before it became popular amongst many of OpenBet’s customers including William Hill, Ladbrokes, Sky Bet and Centrebet.


OpenBet Casino

OpenBet Casino use key partners such as Fremantle, Cryptologic and IGT as well as OpenBet's own unique content. OpenBet's non-exclusive platform means that gaming providers choose their own mix of content. This means that the casino games which are offered from each gaming provider are rarely identical to their competitors. All OpenBet Casino games are certified with the UK Gambling Commission and Alderney Gambling Control Wager.


OpenBet Poker

The OpenBet Poker software includes Texas Hold ‘Em, Omaha and Omaha Hi-Lo poker.


OpenBet Retail

OpenBet Retail integrates the above software packages into retail outlets allowing customers to enjoy the gaming software in their local betting shops.


Titles of OpenBet Games.


Hi Lo Games

Hi Lo Bingo, Hi Lo Poker, Mini HotShots.


Table Games

3 Hand Blackjack, Baccarat, Baccarat Hi Roller, Blackjack, Blackjack Atlantic City, Blackjack Euro 3, Hand Hi Roller, Blackjack Single Hi Roller, Blackjack Standard Hand Hi Roller, Blackjack Super Fun 21, Card Roulette, Craps, Craps SL, French Roulette, Pai Gow Poker, Poker Dice, Pontoon 21, Punto Banco, Quick Seven, Real Deal Baccarat, Real Deal Blackjack Euro Five Hand, Real Deal Euro, Roulette, Real Deal Money Wheel, Real Deal Pontoon 5 Hand, Real Deal Standard 5-Hand, Red Dog, Roulette Professional, Roulette Single Euro Lo Roller, Sicbo, Sicbo SL, Snap Jax, Spanish Blackjack, US Roulette Hi Roller, US Roulette Lo Roller, US Single View Roulette.


Video Poker

All American Multi-Hand Video Poker, Deuces Wild Multi-Hand Video Poker, Jacks or Better 5 Hand, Jacks or Better 50 Hand, Jokers Wild, Jokers Wild 10 Hand, Jokers Wild 5 Hand, Jokers Wild 50 Hand, Mini all American Video Poker, Mini Video Poker, Video Poker Jacks or Better Multihand, Video Poker, Multi-Hand Joker’s Wild.


Accumulator Games

Digit, Generator, Hi Lo Bingo, Hi Lo Poker, Hotshots.


Real Deal Games

Real Deal Baccarat, Real Deal Blackjack Euro Five Hand, Real Deal Euro Roulette, Real Deal Money Wheel, Real Deal Pontoon 5 Hand, Real Deal Standard 5-Hand.


Slots - 20 Line

Alice in Wonderland, Astro Fruit, Banzai Slot, Battle of the Atlantic, Big Top Extravaganza, Bingo Slot, Blankety Blank, Caribbean Nights, Chinese New Year, Creatures of Rock, Day at the Races, Dead Mans Chest, Desperado, Diamond Slipper, Family Fortunes Slot, Fruit Smoothie, Full House, Funky Monkeys ii, Gods of the Nile ii, Highlander, Horrow Show, Juices Wild, Mini Supercubes, Monster Carlo ii, Monte Carlo Millions, Odd Shaped Balls, Pimp my Slot, Planet X, Roaring Twenties, Robin Hood, Robocop, Santas Slotto Grotto, Sherlock's Reel Mystery, Stargate, Supercars, The Cube, The Good the Bad and the Ugly, The Magnificent Seven, The Price is Right, Top Trumps European Football Stars Slot, Top Trumps Torld Cup Stars, Vegas Nights, Who Wants to be a Millionaire Slot, X-Factor Cashdrop.


Slots - 9 Line

Captain Scarlet Slot, Carry on Slot, Cops n Robbers, Gods of the Nile, Heaven and Hell, Highwayman, Monster Carlo, Sands of Fortune, Sci Fi Invasion, Super Star DJ, World Cup Heroes.


Scratch Cards

Banzai Scratch, Big Top Scratch Card, Blockbusters Scratch Card, Caddy Scratch, Dino Scratch Card, Family Fortunes Scratch Card, Fruit Smoothie Scratch Card, Funky Monkey Scratch Card, Legally Blond Scratch Card, Monster Carlo Scratch Card, Roaring 20s Scratch Card, Scratch the Derby, Scratchball, Super Star DJ Scratch Card, Who Wants to be a Millionaire.


Keno Games

Beach Ball Bingo, Grand National Keno, Keno Land, Kenosaurus, Nelsons Victory, Neptunes Keno.


Mini Games and Reels

Astro Fruit Mini Reels, Battle of the Atlantic Mini Reels, Baywatch Mini Reels, Big Top Mini Reel, Day at the Races Mini 3 Reel, Dead Mans Chest Mini Reel, Hotshots, Mini all American Video Poker, Mini Blackjack, Mini Cash Drop, Mini Chain Reactors, Mini Christmas Reactors, Mini Cleopatra Slot, Mini Deuces Wild, Mini Hi-Lo, Mini Hotshots, Mini Jokers Wild Video Poker, Mini Lucky Star, Mini Roulette

Mini rRoulette V2, Mini Scratch the Derby, Mini Supercubes, Mini Trail Blazer, Mini Video Poker, Robin Hood Mini Reels, World Cup Heroes Mini Reels.


Reactors Games

Atomic Fruit, Bingo Reactors, Captain Scarlet Reactors, Chain Reactors, Chain Reactors 100, Chain Reactors All Sports, Chain Reactors Super Trails, Royal Reactors, Top Trumps Tennis Classic.


Branded Games

Alien Autopsy, Ancient Riches Cashdrop, Banzai Scratch, Banzai Slot, Baywatch Mini Reels, Baywatch Rescue, Blankety Blank, Blockbusters Drop, Carry on Slot, Family Fortunes Slot, Highlander, Hole in the Wall, Legally Blond Scratch Card, Legally Blond Slot, Peperami Man, Play Your Cards Right, Quick Seven, Robocop, Sale of the Century, Stargate, The Good the Bad and the Ugly, The Magnificent Seven, The Price is Right, Top Trumps Euro Scratch, Top Trumps European Football Stars Slot, Top Trumps Tennis Stars, Who Wants to be a Millionaire, Who Wants to be a Millionaire Slot, X-Factor Cashdrop, X-Factor Scratch, X-Factor Slot.


Unique Propositions.

Blockbusters Drop, Cashdrop, Double Barrel, Hi Lo Bingo, Let it Spin, Lucky Sevens, Lucky Star, Masters Snooker Cashdrop, Miami Dice, Pachinko, Paradice, Pyramid, Snap Jax, Spectrum, Super Discs, Supercubes, Top Trumps Tennis Stars.


Service Users

OpenBet have provided gaming software to many gaming operators over the years. Such operators include:



OpenBet and Betfair worked together from 2008 and developed Betfair Arcade which was launched in September 2008. On launch the games included, European Blackjack,Vegas Blackjack, European Roulette, Money Wheel, Pontoon and Baccarat. They have also produced tailored games such as Betfair Reactors and Betfair Cubes. In June 2011 Betfair also began to use OpenBet software for their mobile betting platform.


Lassterers were a customer of OpenBet from 2007 until they closed on 9th September 2008. Lasseters had been using OpenBet’s software for their casino platform.


Macau Slots

The Chinese based gaming site Macau Slots began using OpenBet 2001.



In 2004 OpenBet agreed to provide their software to ParadiseBet, the Italian Bookmaker. They provided ParadiseBet with a complete gambling solution including sportsbook, fixed-odds, scheduled games, P2P exchanges, lotteries and pari-mutuel pools. In December 2009 ParadiseBet’s assets were frozen after it was discovered that ParadiseBet was been run by a multi-million pound mafia network.



OpenBet and reached a deal in 2011 which allowed customers at to use of fifty OpenBet games.



In June 2010 OpenBet worked with the French gaming operator, PMU to launch PMU’s Sportbook. The PMU offering was developed in conjunction with Paddy Power, a longstanding OpenBet customer.  Paddy Power agreed to provide their price feeds directly into the system, delivering up to the second price information which OpenBet's LiveServ and LiveOdds published directly to the user's browser in real time. 



The initial task which was asked of OpenBet was to help SkyBet to develop their SportsBook on internet, interactive TV and Smartphones. OpenBet also began to provide SkyBet with their poker software in 2007.



In 2007 OpenBet signed an agreement with Sportech who own Littlewoods Gaming and The Football Pools. They revamped Sportech’s pools and gaming service, in addition to providing games from its OpenBet Fixed Odds Games and OpenBet Casino modules. They also agreed to provide Sportech with the OpenBet Marketing module.



The subsidiaries of PaddyPower, SportsBet and International All Sports Limited (‘IAS’) also use "OpenBet’s sportsbook”.


TotalBet and UKbetting

In July 2006 UKBetting and Totalbet teamed up with gaming specialists Electracade to launch an on online version of Roulette. The game utilised the Orbis OpenBet System. Of course both TotalBet and UKbetting have since been integrated into SkyBet.



OpenBet began working with ToteSport in March 2006. Together they revamped the Totesport website and Tote Sport went live on the Orbis Openbet Platform. At this time Tote were a government owned bookmaker prior to Betfred’s acquisition of Tote in 2011. Totesport made use of a number of Orbis OpenBet product modules ­ Sportsbook, Fixed Odds, Games and Marketing.


William Hill

OpenBet have worked with William Hill since 2008. William Hill began to use OpenBet’s LiveOdds in 2010.



Some of Openbet’s other customers have included, 180Bets, ApolloBet, bclc, BetVictor, Betway, Blue Square, Centrebet, ef Bet, Jennings Bet, Ladbrokes, Loto Quebec, Mecca, Mcbookie, Paddy Power, Parlay Entertainment and St Minver.



As well as providing software for some of the most prestigious gaming operators in the industry. OpenBet have also partnered up with a number of organisations in their quest for providing their customers with a first class service. Partners who they have worked with include:



In January 2012 OpenBet announced a partnership with Aristocrat, one of the largest land-based casino slot providers. The agreement is to bring industry-leading titles online by adapting some of Aristocrat’s top performing games. OpenBet agreed to launch the games online through their subsidiary company, Electracade.



In January 2012 OpenBet reached an agreement with Zukido which allows OpenBet to distribute Zukido's portfolio of mobile games to its sports betting and i-gaming client base.


Other partners include:

Ash Gaming, Badda Media, Barcrest Group, Bet Tracker, Betball Bingo, Betfair, Betgenius, BetSoft, Blueprint Gaming, Cayetano, Chartwell, Cryptologic, Dynamite Idea Interactive Gaming, Electracade, Endemol Gaming, Evolution Gaming, F1X2 Games, Fremantle Media, Games Marketing, Genesis Gaming, Green Tube, IGT, Income Access, Kiron Interactive, Mazooma, Mkodo, Mobenga, Nextgen Gaming, Novomatic , Onionsack, PKR, Probability, Realistic, Roulettecricket, Sporting Solutions, TRN International, VA Communications, Viaden Gaming, Virtue Fusion, Winners Circle and World Mobile Gaming.

Map Location

Map Directions


Add review

There are no reviews at the moment

Claim Business

Business has not been claimed. Claim your business now and complete the missing details!

566 Chiswick High Road, London W4 5XT, United Kingdom
+44 (0) 20 8742 1600
+44 (0) 20 8742 2649