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About Better Bet


We are the newest name in British betting, with a simple mission - to make every aspect of the customer experience a better one.


Launched in 2005 the company offers a full betting service including high street shops and a free phone call centre.


Based on the insight that the British betting market is a tired and stale experience, Better are transforming the marketplace through:


Innovatively designed and contemporary retail formats


Higher levels of customer service with a welcoming smile


The latest cutting edge technologysports betting


In December 2009 Betterbet merged with the countrys oldest established independent bookmaker JenningsBet and now has over 70 high shops.

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