Established in the 1970’s trading on the high street, Bet365 have operated online since 2000.
Bet365 are one of the market leaders in the sports In-Play markets. They are owned by the Coates family. Peter Coates, was born in poverty to a miner’s son. He and his family now own 93.3% of Bet365 which holds an 84.4% stake in Stoke City FC. Bet365 began as a chain of 49 high street betting shops in the 1970’s which were later sold to Gala Coral in 2005. At this time Bet365 put its energy into internet gambling which now spans over 200 countries with six million customers. It remains a strong player within the market of online gambling and continues to offer some of the most generous bonuses in the business. Employing over 1,700 people in the UK, Bet365 is Britain’s 7th largest family owned company. Bet365 stream more live events than any other bookmaker amounting to over 20,000 matches and games in a year.