5 Novomaticstraße, Gumpoldskirchen 2352, Niederösterreich, Austria


Business Details

About Admiral Bet

The ADMIRAL Sportwetten GmbH - undefeated number 1 in the Austrian branch betting business - was founded in 1991 and is due to decades of tradition, the competence center for sports betting as well as regional importance employer. About 1,200 people are employed at the company headquarters in Gumpoldskirchen and in 243 branches throughout Austria.

In accordance with the corporate philosophy "trust through bookmakers competence, payment security and reliability" presents ADMIRAL Betting tens of thousands of customers and clients and numerous partners daily "offline and online" as a reliable provider of sports betting and services.

In branch business ADMIRAL is with 243 locations leader in the Austrian betting market. Here the betting specialist enters a hitherto unique quality concept: The brand represents an innovative betting offer, the latest technology and inviting coffee house atmosphere. A ADMIRAL customer can pursue numerous live sporting events in each store every day to talk with sports-loving peers over a coffee and place his advice in an attractive betting offer.

Contributing considerably to the success of the company responsible for the bookmaker team. Over 20 Bookies analyze sports news, watch the entire site and provide the unique ADMIRAL quotas on countless sports. A dedicated risk management team ensures that the company's success is assured.  With the ongoing trend towards live betting, where clients and customers can bet in real time on an ongoing event, the work of the bookmaker has changed. So the program will be expanded continuously to live broadcasts and thus the number of bets offered.


Proceeding from the branch betting shop where ADMIRAL with a market share of over 50% undisputed number 1 in Austria, the company has successfully positioned the brand in 2001 on the Internet. With more than 100,000 registered users ADMIRAL features online via a strong customer base.

The ADMIRAL To Go! App is available for every smartphone app and Play Store or with

Who would not place a bet in the store or on the Internet, it can also do on ADMIRAL terminals. The innovative sports betting terminals offer sports and live betting, and sports scores for a variety of mounting options.


ADMIRAL Services

In the future, ADMIRAL is its successful sales channels and accelerate supply additional betting terminals and mobile betting solutions. Starting from the top position in the branch Betting market accepts ADMIRAL Betting an active role in the ongoing consolidation process in the industry and expand its leading market position in Austria continues. Also as a service ADMIRAL is more popular than ever: A number of companies have already expressed interest in the new, specially developed by ADMIRAL Betting betting software. The program, which is both in branches as well as the Internet platform in use, forms an ideal basis for future cooperation.

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5 Novomaticstraße, Gumpoldskirchen 2352, Niederösterreich, Austria